KUER Boka rakavambwa muna 2012, ibhizinesi rinonyanya kushanda muR&D, kugadzira uye kutengesa kwezvigadzirwa zverotomolded uye zvine chekuita nekunze zvigadzirwa. Iyo fekitori iri muCixi City, Ningbo, Zhejiang, China, ine gore negore kugadzirwa kwe150,000 kayaks uye 400,000.cooler box. Boka rakagadzira akati wandei emabhizinesi akabatana, uye rakagadzira boka rekutengesa renyanzvi, timu yekugadzira R&D uye nzvimbo yekugovera zvinhu. Muridzi weKUER, ICEKING, COOL KAYAK uye mamwe marudzi. Muna 2024 Kuer kuvaka fekitori nyowani muCambodia iyo inobatsira kuramba ichiwedzera yemusika wavo mukuru kuchamhembe kweAmercia neEurope.