KUER Group yashinzwe mu 2012, ni uruganda ruzobereye muri R&D, gukora no kugurisha ibicuruzwa bibora hamwe nibicuruzwa byo hanze. Uru ruganda ruherereye mu mujyi wa Cixi, Ningbo, Zhejiang, mu Bushinwa, rufite umusaruro wa buri mwaka wa kayaks 150.000 na 400.000agasanduku gakonje. Itsinda ryateje imbere ibigo byinshi bishamikiyeho, kandi rishyiraho itsinda ry’abacuruzi babigize umwuga, itsinda R&D ribyara umusaruro n’ikigo gitanga ibikoresho fatizo. Afite KUER, ICEKING, COOL KAYAK nibindi birango. Muri 2024 Kuer yubaka uruganda rushya muri Kamboje rufasha gukomeza kongera isoko ryabo nyamukuru mumajyaruguru ya Amercia nu Burayi.