KUER Gulu lomwe linakhazikitsidwa mu 2012, ndi bizinesi yokhazikika pa R&D, kupanga ndi kugulitsa zinthu zopangidwa ndi rotomolded ndi zinthu zina zakunja. Fakitale ili mu Cixi City, Ningbo, Zhejiang, China, ndi mphamvu yopanga pachaka ya 150,000 kayak ndi 400,000.cooler box. Gululi lapanga mabizinesi angapo ogwirizana, ndikukhazikitsa gulu la akatswiri ogulitsa, gulu lopanga R&D komanso malo opangira zinthu zopangira. Ali ndi KUER, ICEKING, COOL KAYAK ndi mitundu ina. Mu 2024 Kuer amanga fakitale yatsopano ku Cambodia yomwe imathandizira kupitiliza msika wawo waukulu kumpoto kwa Amercia ndi Europe.