Hoʻokumu ʻia ʻo KUER Group ma 2012, he ʻoihana loea i ka R&D, ka hana a me ke kūʻai ʻana i nā huahana rotomolded a me nā huahana waho e pili ana. Aia ka hale hana ma Cixi City, Ningbo, Zhejiang, Kina, me ka mana hana makahiki o 150,000 kayak a me 400,000pahu hooluu. Ua hoʻomohala ka Pūʻulu i kekahi mau ʻoihana pili, a ua hoʻokumu i kahi hui kūʻai ʻoihana, kahi hui R&D hana a me kahi kikowaena lako lako. Loaʻa iā KUER, ICEKING, COOL KAYAK a me nā hōʻailona ʻē aʻe. I ka makahiki 2024, kūkulu ʻo Kuer i hale hana hou ma Cambodia e kōkua i ka hoʻonui ʻana i kā lākou mākeke nui ma ka ʻākau o Amercia a me ʻEulopa.